114 episodes

Welcome to DrinksBiz Radio, where you will find conversation with brewers, distillers, and leaders in the Beverage Industry in South Africa.

Holger has been involved in the liquor industry his working life. He has worked with a number of different brands as well as with some of the top specialty retailers in the country.

#drinksbiz
#offconsumption
#licencedtrade
#retail
#Bierbotschafter

DrinksBiz Insider Holger Meier

    • Business
    • 5.0 • 1 Rating

Welcome to DrinksBiz Radio, where you will find conversation with brewers, distillers, and leaders in the Beverage Industry in South Africa.

Holger has been involved in the liquor industry his working life. He has worked with a number of different brands as well as with some of the top specialty retailers in the country.

#drinksbiz
#offconsumption
#licencedtrade
#retail
#Bierbotschafter

    Matthew Fitzsimons - Big Eye Branding

    Matthew Fitzsimons - Big Eye Branding

    Big Eye Branding founder Matthew Fitzsimons shares how he and twin brother Roger, built a fantastic business on the back of the brewers and beverage companies in Africa.

    Starting in 1993, SAB aggressively expanded outside its home country, they invested in Eastern Europe, in Asia and sub-Saharan Africa.

    Management control was gained of breweries in Botswana, Swaziland, Lesotho, Zambia, Tanzania, Mozambique, Ghana, Kenya, Ethiopia, Zimbabwe, and Uganda during this period. All these brewers had one thing in common, they needed promotional and marketing material.

    There to take advantage of this opportunity Matthew and Roger founded Big Eye Branding to supply world class marketing material to 47 countries in these underserved markets.

    https://www.ronrutland.com/
    https://open.spotify.com/episode/0amXnTEF05splUJIawncoG?si=71e9a1468c694327

    https://www.bigeyebranding.com/
    Promobasket.co.za

    David Gluckman - That Sh*t Will Never Sell

    David Gluckman - That Sh*t Will Never Sell

    That Sh*t Will Never Sell by David Gluckman
    A book about ideas by the person who had them.

    David Gluckman worked in the creative heart of the global drinks business for half a century, creating such well-known brands as multibillion-selling Baileys Irish Cream, Tanqueray Ten, Cîroc and many others.

    Many fantastic lessons about innovation in the drinks business: David Gluckman started in the advertising business in 1969, moved to London and had a very unusual career in product innovation mainly in the beverage industry. Hear the real story behind Baileys Irish Cream a 7 million case p.a. brand available in 162 countries and other great drinks brands.

    This is not another boring business book. It's a book full of valuable stories and tips from David.

    Links:
    https://www.thatshitwillneversell.com/book.html
    https://www.amazon.com/gp/product/B0BDGDPB2J/

    saffasabroad
    baileys
    ciroc
    smirnoffblack

    • 46 min
    Markus Filter - MCom Graduate Drinks Industry

    Markus Filter - MCom Graduate Drinks Industry

    After finishing at the top of his undergraduate class, our guest, Markus Filter went on to do his BCom Hons and MCom degree at the University of Stellenbosch. In this conversation he gives us insights into his final thesis:

    DEALCOHOLISED WINE : MOTIVATIONS, PREFERENCES AND PERCEPTIONS OF SOUTH AFRICAN GENERATION Y CONSUMERS

    It is wonderful to chat to this young achiever about his interest in the beverage industry, his studies and his struggles to get real work experience after his long academic career.

    Contact Markus on LinkedIn: https://www.linkedin.com/in/markusfilter/
    Here is a link to his Masters thesis: https://scholar.sun.ac.za/handle/10019.1/125006

    • 45 min
    Murray Stephenson - Okavango Craft Brewery

    Murray Stephenson - Okavango Craft Brewery

    In this episode we talk to Capetonian, Murray Stephenson, head brewer at the Okavango Craft Brewery.

    Murray is a very experienced brewer who started brewing at Woodstock Brewery just after Andre Viljoen opened the brewery, then he moved to Jack Black and then he was off to help Patiala Brew&Q to open their brewpub in Constantia before his move to Maun.

    Links:
    https://okavangocraftbrewery.com/

    • 32 min
    Kian Gogle - Gap Draught

    Kian Gogle - Gap Draught

    Kian Gogle from Gap Draught joins us in the episode.

    Gap Draught is a monitoring system to help improve draught profitability for the outlets and helps the brewers monitor volumes poured, sanitisation compliance, freshness, quality and stock-outs.

    Links:
    https://www.gap-draught.com/

    Thank you for listening to our stories here online. Here is a link where you can subscribe to become part of our community and be notified when we upload our latest content: http://eepurl.com/hyscef

    https://www.drinksworld.co.za/

    DrinksWorld is a powerful community for business owners and professionals in the beverage industry.

    • 31 min
    Keith McLintock - KEGTracker

    Keith McLintock - KEGTracker

    Holger Meier and Keith McLintock talk about beer. Keith clearly loves beer and the beer community and he explains how that passion for craft resulted in the launch of KEGTracker. Neill is his local brewer:
    https://beerworld.co.za/niall-cook/

    Her recommends reading "So you want to start a brewery? : the Lagunitas story" by Tony Magee https://africa1lib.vip/book/3326239/c58202

    https://africanbeercup.com/

    https://kegtracker.co.za/
    https://beeroclock.co.za/

    https://kegstar.com/

    KEGTracker provides brewers with the data to make better decisions.

    Thank you for listening to our stories here online. Here is a link where you can subscribe to become part of our community and be notified when we upload our latest content: http://eepurl.com/hyscef

    https://www.drinksworld.co.za/

    DrinksWorld is a powerful community for business owners and professionals in the beverage industry.

    • 39 min

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